Behavior is our Medium

Fabricant on using design to influence the user.

Robert starts by positing that interaction is not about computing technology. Technology is not medium … behavior is. This seems to ruffle some feathers in Vancouver. As noted by:

Robert went on to talk about how we can use design to influence behavior. If we make the design salient to the user it can change how they behave.

fabricantspeedometer

Drive Optimally

 

One example I thought was fabulous. A picture of a speedometer was shown and the needle was bent. It was bent to show the actual speed but started off by aiming toward the ideal and most efficient speed.

Presentation is here: Interaction is not about computing technology.

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